For surf shops · shapers · repair · cafés · stays

Be there when surfers need you.

Surfers on Alani find you from the break, not the town. Add your business free. Upgrade when the messages start.

Free to list. No app to learn. Messages land in WhatsApp.

Step one

Are you on Alani already?

Surfers pin the places they use. Thousands of surf shops, schools, cafés and stays are already on the map. Look yours up, then claim it.

Type at least three letters. Searching 2,920+ places.
Free vs Pro

Listed for free. Found with Pro.

A free listing gets you on the break page: your name, your pin, minutes from the wave. Pro turns that line into a full shop profile surfers can open, message and book.

Free · every listing
On the list
  • Your name, kind and pin on every nearby break page
  • Minutes from the break, in the order surfers recommend
  • Tips and ratings surfers leave for you
  • "Is this your business?" so you can claim it
  • Not clickable. No profile, no hours, no messages
Claim it, free
Pro · $299 a year
A full shop profile
  • Opens to a page: directions from the break, hours with "open now", photos, what you sell, prices
  • Your Alani number: surfers message from the app, you answer by WhatsApp or text
  • Auto-replies you approve: rentals, hours and prices answered while you're in the water
  • Live stock by size and holds: "two 6'2"s left, held for Nick till 6"
  • Update by text: "closed Tuesday", "2-for-1 rentals till Sunday" goes live in seconds
  • Who found you, from which breaks, and what they asked
  • In the heads-up when the break is on: "Uluwatu's firing. Padang opens at 5:30."
Start with ProLess than a rental a week. Cancel any time.
10%Reservations

Paid holds for boards, lessons, guides, storage and custom-board deposits. No monthly fee. Only on Pro.

ShapersOrder a board

Your models, lead times and boards ridden at each break. Surfers order by message, deposit through Reservations.

Country pricingFair by coast

Nicaragua isn't priced like San Clemente. Pro is tiered by country.

What surfers see

Your page, measured from the wave.

This is a Pro profile and a real conversation. The shop never opened an app.

A Pro shop page
alanisurf.com/shops/padang-surf-co
Padang Surf Co.Uluwatu, Bali · 4 min from the breakCLAIMED · VERIFIED
Open now06:00–18:00 · closes in 3h · open before dawn patrol
Rentals
6'0" performance shortboard$35/day · 3 left
7'2" mid-length$30/day · 1 left
9'0" log$30/day · out
ShopWax · leashes · fins · sunscreen · rash guards · ding repair (same day)
Surfers say"Only place open at 5:30." · "Fixed my nose in an afternoon." · Recommended by 41 surfers
Message the shopReserve a board
Messaging a shop
You · 17:42Got a 6'0" for tomorrow at 6? Two days.
Padang Surf Co. · auto-reply · 17:42Yes, three 6'0"s available tomorrow. $35/day, $60 for two. We open at 6:00. Want me to hold one under your name? Made will confirm when he's back from the water.
You · 17:43Yes please. Nick.
Made · WhatsApp · 18:10Held for you Nick. Bring ID. Be here at 6 sharp, it's going to be good.

Messages land in the shop's WhatsApp from its Alani number. Auto-replies only use what the shop has approved, then the owner takes over.

How it works for owners

Three texts. No dashboard.

  1. 1Claim by text.We send a code to your shop's WhatsApp. Reply with it. Your page is yours.
  2. 2Keep it current by text."Open 5:30 tomorrow." "Two 6'2"s left." "Closed Tuesday, swell's up." Live in seconds, expires on its own.
  3. 3Answer once.Approve what Alani may say about rentals, hours and prices. It answers the rest while you surf.
Padang Surf Co. · WhatsApp · 17:02Two 6'2"s left, one medium 3/2. Open 5:30 tomorrow, swell's up.
Alani · 17:02Got it. Showing 2 × 6'2" and 1 × 3/2 medium on your page, and "opens 5:30" until tomorrow. Reply CANCEL to remove.
Questions from owners

Straight answers.

What does it cost to be listed?

Nothing. Every surf shop, school, repair, café and stay near a break can be on Alani for free, forever. Pro is $299 a year and adds the full profile, your Alani number, auto-replies, live stock, holds and analytics.

Why is my business already on here?

Surfers pin the places they actually use, and we seed shops from open map data so break pages aren't empty on day one. A listing that's yours can be claimed by you in one text. Nobody else can edit it once you have.

Do I need to download an app?

No. Owners run their page from WhatsApp or text: claim by code, update by message, answer surfers in the thread you already use. The app is for surfers.

How do messages reach me?

Every claimed business gets an Alani number. A surfer messages from the app; you get a normal WhatsApp or text from that number with their first name and the break they're at. Reply as you normally would. On Pro, Alani answers the routine questions first with replies you've approved.

What's the difference between free and Pro on the break page?

Free is a line: name, kind, minutes from the break. Pro opens to a full page with directions, hours, photos, stock and a message button, and it's the shop mentioned in the heads-up when that break turns on.

What is Sponsored, and will it push me down?

One sponsor per category per break, clearly marked, in a fixed slot. The recommended list underneath stays in surfers' order. Sponsored never sits above a better-recommended place. That's in The Code, and it's why surfers keep trusting the list.

I'm a shaper, not a shop.

You belong here. Your page lists your models, lead times and the boards surfers have logged sessions on at each break. Surfers order by message with their height, weight and what they ride. Deposits go through Reservations.

Can I cancel Pro?

Yes, any time. Your listing stays up for free. You keep your Alani number for the rest of the year you paid for.

Add or claim your business

Get on the break page.

Tell us who you are and we'll text you a claim code. Pick Pro and we'll set up your number and auto-replies with you.

Start with
We'll reply on WhatsApp within a day. No spam, no newsletter.