Coming soon · For surf shops · shapers · repair · cafés · stays

Be there when surfers need you.

Surfers on Alani find you from the break, not the town. Premium listings are coming soon: a full profile surfers can open, get directions to, call, check hours and act on. Put your name down and we'll tell you the day it opens.

Free to list. No app to learn. Your page runs from your phone.

Step one

Are you on Alani already?

Surfers pin the places they use. Thousands of surf shops, schools, cafés and stays are already on the map. Look yours up, then claim it.

Type at least three letters. Searching 2,920+ places.
Free vs Pro

Listed for free. Found with Pro.

A free listing gets you on the break page: your name, your pin, minutes from the wave. Free: you're listed. Pro: surfers open your page and act on it, with directions, a call, hours, and a board on hold.

Free · every listing
On the list
  • Your name, kind and pin on every nearby break page
  • Minutes from the break, in the order surfers recommend
  • Tips and ratings surfers leave for you
  • "Is this your business?" so you can claim it
  • Not clickable. No profile, no hours, no way to reach you
Claim it, free
Pro · $499 a year · US pricing
A full shop profile
  • Opens to a page: directions from the break, hours with "open now", photos, what you sell, prices
  • Every way to reach you: tap to call, your website and Instagram, directions from the break, one tap each
  • Rentals and holds by size, so surfers know what's in before they arrive
  • Who found you, from which breaks, and what they tapped
  • In the heads-up when the break is on: "Uluwatu's firing. Padang opens at 5:30."
  • Reach the breaks surfers travel to: free listings show near the break; Pro shows further out and on the breaks you pick, so a shop in town still makes the Reef Road page
Lock in launch pricing

This is the lowest Pro will ever be. Lock it for longer and it never moves.

Cancel any time. Unused whole years refunded.
Tell me when Pro is livePriced by country so a shop in Nicaragua isn't charged like San Clemente. Nothing to pay today.
10%Reservations

Paid holds for boards, lessons, guides, storage and custom-board deposits. No monthly fee. Only on Pro.

ShapersOrder a board

Your models, lead times and boards ridden at each break. Surfers reach you from your page; deposits go through Reservations.

Localized pricingFair by coast

Pro is $499 a year in the US, Australia and Western Europe, $349 in places like Mexico and Costa Rica, $249 in Indonesia, Brazil and Central America, $149 elsewhere.

What surfers see

Your page, measured from the wave.

This is a Pro profile. A surfer opens it from the break page and acts on it: directions, hours, a call, a board on hold.

A Pro shop page
alanisurf.com/shops/padang-surf-co
Padang Surf Co.Uluwatu, Bali · 4 min from the breakCLAIMED · VERIFIED
Open now06:00–18:00 · closes in 3h · open before dawn patrol
Rentals
6'0" performance shortboard$35/day · 3 left
7'2" mid-length$30/day · 1 left
9'0" log$30/day · out
ShopWax · leashes · fins · sunscreen · rash guards · ding repair (same day)
Surfers say"Only place open at 5:30." · "Fixed my nose in an afternoon." · Recommended by 41 surfers
Message the shopReserve a board
What a surfer can do from it
  • Get thereDirections from the break they're standing at, with minutes, not miles.
  • Reach youTap to call, your website, your Instagram. No middleman.
  • See what's inRentals by size, prices, hours with "open now".
  • ActHold a board, book a lesson, put down a deposit through Reservations.
How it will work for owners

Three steps. No dashboard.

  1. 1Claim by code.We text a code to the number on your listing. Reply with it. Your page is yours.
  2. 2Fill your profile from your phone.Hours, photos, phone, website, rentals by size. Ten minutes, once.
  3. 3Surfers act.They open your page from the break, get directions, call, hold a board. You see who found you and from where.
Questions from owners

Straight answers.

What does it cost to be listed?

Nothing. Every surf shop, school, repair, café and stay near a break can be on Alani for free, forever. Pro is $499 a year in the US and priced by country elsewhere ($349, $249 or $149), and adds the full profile, every way to reach you, live stock, holds, reach on more breaks and analytics. Put your name down now and the launch price is yours when it opens.

Why is my business already on here?

Surfers pin the places they actually use, and we seed shops from open map data so break pages aren't empty on day one. A listing that's yours can be claimed by you with one code. Nobody else can edit it once you have.

Do I need to download an app?

No. Claim by code, then fill and update your profile from your phone's browser. The app is for surfers.

How do surfers reach me?

From your page, the way you already work: tap to call, your website, your Instagram, directions from the break, and on Pro a hold on a board or a lesson. Nothing to learn, no new inbox.

What's the difference between free and Pro on the break page?

Free is a line: name, kind, minutes from the break, shown when you're close to it. Pro opens to a full page with directions, hours, photos, stock and every way to reach you, shows on breaks further away and on the ones you pick, and it's the shop mentioned in the heads-up when that break turns on.

What is advertising on Alani, and will it push me down?

Brands buy one line at the foot of the conditions card, clearly marked, one per break. It never touches the Sip, Stay, Shop and Stoke lists, which stay in surfers' order. That's in The Ethos, and it's why surfers keep trusting the list.

I'm a shaper, not a shop.

You belong here. Your page lists your models, lead times and the boards surfers have logged sessions on at each break. Surfers reach you from your page with their height, weight and what they ride. Deposits go through Reservations.

When does Premium listing open?

Soon. Put your name down and we write the day it opens. Anyone on the list gets the launch price, locked.

Can I cancel Pro?

Yes, any time. Your listing stays up for free. Unused whole years are refunded.

Coming soon · put your name down

Get on the break page.

Tell us who you are and we'll write the day Premium listings open. Pick Pro now and the launch price is yours, locked. Nothing to pay today.

Don't see your break? Type its name. It goes in as pending and we approve it.
Plan when it opens · Pro locks in launch pricing
One email the day it opens. No spam, no newsletter.